Newsletter Marketing For Busy Small Business Owners

So you want to write a newsletter that drives the sales of your small business. How do you do that? What should you put in your newsletter? What should you never put in it?

These are all questions that frequently come up with someone who is new to using newsletter marketing as a tool to drive their small business.

No problem.

Because in today’s article, I’ll show you a few ways to use newsletter marketing to drive new customers, repeat sales and referrals into your business, no matter what product or service you sell.

Let’s take a look at that.

Newsletter Marketing Tips:

1. Just Do It.

Surely you’ve heard the Nike slogan “just do it”. Well, the same goes for getting your newsletter written and mailed to your customers. Just do it even if your first attempts are not that good. Your customers won’t fault you for it. In fact, they’ll be blown away that you are the only business owner they solicit that cares enough to mail them a useful newsletter. This in itself will put you light years ahead of your competition.

2. Paper and Ink Or An Email Newsletter?

A day doesn’t go by when I don’t get potential clients asking me which is better, an offline newsletter or an ezine? I like them both. And I use both. But if you made me choose, I’d pick a hardcopy offline newsletter. There’s no question about it.

3. What do you want your newsletter to do?

Before putting a letter on a page, you should first figure out what you want your newsletter to do. Drum up leads? Stimulate referrals? Position you as an expert in your field? All the above?

4. How do you want your readers to feel?

Next up is tone which drives the emotions behind your newsletter. Are you fun and offbeat? Are you more serious and quiet? Are you a combination? Knowing how you want your readers to feel when they read your newsletter will help you write it.

5. Don’t play it safe.

Worse than not sending your customers a paper and ink newsletter, is making your newsletter too conservative. I’m not talking about politics either. I am talking about boring your readers. Nobody will read your newsletter if it is boring. So what do you do if you tend to be a little more shy and quiet? Be yourself. Let your personality shine through so you connect with your reader. Because at the end of the day, your newsletter is about that connection.

So there you have it.

Five things to consider when using newsletter marketing to drive a small business.