Practical Design Tips for Small Business Websites

Web presence is a playfield where small businesses can actually compete against large corporations. In fact, some small business websites have out-ranked large corporation sites in major search engines for very competitive keywords. But after all, the Web design for small business sites is, indeed, different from the ones of large corporations because they reach different audience and utilize different design processes.

Many small businesses target local market and end consumers, while large corporations may aim at national or global market and try to please business users. The differences between markets and user characteristics are reflected in the layout, design, navigation and online content. For instance, websites that target end consumers may use a crispy layout and less formal language with easy navigation. One of common mistakes in Web Design is the over-use and even abuse of graphics. Even today, a certain percentage of the web users at home doesn’t have high speed broadband connection, not to mention the over-use of graphics prevent the visitors from spending time on your online content. To optimize the loading time, Web designers may use custom scripts to preload images, or slice your graphics in small pieces so each one can be loaded at their own pace without affecting the performance of the website. The primary purpose of websites is not to showcase the artworks of the designers. They’re your online brochure or online storefront.

Small business websites are sometimes initially designed by the business owners themselves. The sites are often designed for the owners themselves with strong personal preference even though the purpose of the sites is to please the clients or customers. For large corporations, the execution of an online presence may follow the phases of system development from conception, analysis, design, and implementation to user acceptance tests. A small business may put up a new site in just a few hours.

A search engine friendly design is particularly important for small businesses. You want consumers in your market to easily find your sites from major search engines. Small businesses don’t have sizable budget to promote the sites in other media, and in many cases, the search engines may by the major source for web traffic.

Local Internet marketing firms often offer complete online marketing solutions for small businesses. For instance, a Boston Internet marketing firm will do Boston SEO and Boston Web design too. It’s highly recommended that small business owners to seek the professional help from Internet marketing or Web design firms that understand your local or niche market. Typing “Boston Internet marketing”, “Boston SEO”, or “Boston web design” in any major search engines, you’ll see a list of companies that can offer professional help in research, design and execution of your online promotion plan.

Gravitational Marketing for Small Businesses – First Law: Why Your Marketing Doesn’t Work

Traditional Sales and Marketing Tactics are DEAD!

In your heart and in your mind you already know this is true. That’s why we’ve come together…you’re seeking a solution.

What you’re doing is not working the way it should be – or the way it once did.

There was a time when just doing a good job was enough to stimulate word-of-mouth or running an ad or sending a mailer could get you some leads and deals. That’s not the case anymore.

You want – and have a right to expect – more.

More leads.

More business.

More commissions

And more money.

We don’t blame you. You didn’t get into this business to clown around or work like a dog.

But that’s what too many small businesses and professionals are doing.

Wasting their time, money and opportunity with traditional marketing practices that are dead.

The ideas we will teach you have been in use for over one hundred years. We only use time tested direct response marketing tactics that are responsible for the most effective marketing efforts in history.

One time we were explaining these concepts to a small business owner here in Orlando, Florida.
He’d had been a sales professional and now a small business owner for over 25 years and was always researching marketing techniques.

At the beginning of our meeting, we could tell he was a little skeptical – because of our young age.

But when we were done with our rapid fire explanation of our “Gravitational Marketing Secrets” – and how they could revolutionize his business – he stared at us and finally said, softly, “I’ve been in this business for more than 25 years, and I’ve never heard any of this before.”

We’re not surprised.

It’s a conspiracy.

It’s perpetrated by media professionals, sales imposters, creative morons and ad agencies. You see, these people are all deathly afraid that you – the advertiser – will be able to track and measure the results of your marketing expense.

This is a huge opportunity for you.

Most people, most business owners, most sales professionals don’t know this information (and many of the ones who do know it are too stubborn, too lazy or too egotistical to take action).

The wise business owner and sales pro who takes this information and runs with it will be in striking distance of dominating their market, making their competition impotent – even small businesses and sales professionals that have been doing this for ages – are ending up with a lead and business producing machine so powerful that you’re actually able to take a few days off each week because the system runs itself.

This is exactly why we created the Gravitational Marketing.

In the second Law of Gravitational Marketing for Small Businesses, we’ll tell you how to DOUBLE the probability that a customer will do business with you. Can you imagine?

Gravitational Marketing for Small Businesses – Twelfth Law: The Low Hanging Fruit in Your Business

Did you know it’s cheaper and easier to satisfy the customers you have than it is to get new customers?

Wowzers!

Would you believe there are still people out there letting customers leave UNHAPPY. It seems outrageous, but is happens daily in your town and mine.

With as much as it can cost to get a single lead, why in the world would you even consider allowing someone to leave unhappy?

A lot of people do a lot of jaw-jabbering about “good service.” In fact, most businesses who have garbage service are the ones who talk about having “good service” the most.

What a joke!

You see, customer service is worthless to talk about in your advertising. Nobody is going to do business with you (or even call you) because you said you have good service.

People expect good service. People have a right to be treated well. It’s not until they’re let down that it starts to matter.

People don’t generally go in expecting to be treated like slime and even if they are concerned about it because they have been burned in the past do you actually think you saying you have “great service” is going to convince them? So there’s really no point advertising about it.

But it is crucial that you don’t mess it up. You see, if you do a crummy job, people will definitely talk about it. If you do a great job, people might talk about it (more on that another day).

Most importantly, doing a great job with your existing customers is a great way to ensure they return and buy again!

In addition to giving good service, you should have an active system in place to consistently and relentlessly stay in touch with past customers. Newsletter, birthday cards, customer appreciate events.

Use anything that allows you to stay in front of them and ask for their business or their referral again.

So many small businesses and independent sales professionals are so focused ONLY on getting more leads.

But maximizing your existing lead flow – by increasing closing ratios, increasing satisfaction, and staying in touch with people – is much more efficient.

In the thirteenth Law of Gravitational Marketing for Small Businesses, we’re going to expose a powerful method for making your business impossible to compare to. It’s a great way to become the obvious choice – and you can use it to shield your profits.

5 Quick Productivity Tips for the Busy Small Business Owner

Here are 5 tried and tested productivity tips that every small business owner needs to follow…

1. Use technology to manage your time, tasks and appointments
A lot of advancements have been made in technology that helps people, organize their daily schedules, remind you about appointments and also helps to chart out your day. In fact, you don’t have to carry around any calendars or paper organizers; you can schedule the appointments on your smartphone, and it will send you reminders. For example, cloud-based applications allow users to store their data and programs on a virtual platform which you can access from anywhere. With this technology, you can check your schedules and tasks without having to open your laptop or PC.

2. Don’t Multi-task
Multi-tasking was once considered a very resourceful quality. But what a lot of business owners don’t realize is that multi-tasking does not deliver quality. When you handle too many tasks at a time, you are bound to leave room for errors, and this hampers the result. Multi-tasking also leads to a drop in focus, increased stress-levels and inability to meet business goals. Focussing on one job at a time is s sensible way to enhance productivity. You will remain more focused and relaxed and have a better job satisfaction. You can use advanced apps and software to organize tasks and finish each task with finesse and on time. This is applicable not only to the owner but can help employees also to deliver their best performance.

3. Keep a clutter-free workspace
Cluttered space does not promote productivity. The work areas have to be neat and tidy at all times. Office cluttering usually occurs due to the presence of too many files, documents, papers, etc. The second you walk into your office and see so many papers lying around, the mind shuts down. Maintaining a clutter-free and clean work space is necessary to create a pleasant atmosphere at the office. The use of online software to store data is an excellent way to avoid cluttering in the office.

4. Get a virtual assistant
Virtual assistants provide service from a distance, maybe from their home or another office. You need to pay them only for the services they perform; it is something like freelancing work. You can designate not-so-important tasks like proofreading, doing paperwork, making schedules, writing a press release, articles, blogs, etc. to them. So your work gets done and you can use your time to attend to more crucial work. There are numerous other services also that they can perform which can save you lots of time. Getting a virtual assistant will help you meet the business goals more effectively and efficiently.

5. Take a break
This is necessary for every individual. Business owners need to be creative and should possess quick decision-making skills, but when you subject yourself to continuous work every day, these qualities start to deteriorate. Setting aside 15 minutes every day to meditate helps to revive and freshen up the mind. When you have a sound and peaceful mind, the productivity also improves.